In this talk, the author of Not a Marketing Textbook: Practical Building Blocks to Launch and Grow Your Business provides straight-talk perspectives on complex marketing concepts and jargon. Christina Lim advocates shifting perspectives from “doing marketing” towards “driving businesses” by sharing personal stories, practical advice, and examples that show the useful fundamentals towards building any launch, customer acquisition, and growth strategies.

Speaker: Christina Lim

About the Speaker:

Christina's career spans over three decades. Starting in the creative industry, she subsequently spent more than 10 years in marketing and branding leadership roles, overseeing both local and regional portfolios. Christina is CMO-In-Residence with Singapore Management University Institute of Innovation and Entrepreneurship, and she has mentored and advised over 80 business start-ups.  

Register now and join us on Zoom. Registration is free. 

The LLiBrary Lunchtime Webinar series is organised by National Library Board Singapore and Lifelong Learning Institute.