Professional Series: Introduction to Digital Marketing

Date 10/08/22
Time 11:00AM to 12:00PM
Venue SAFRA Mount Faber, Function Room, Level 2, 2 Telok Blangah Way, Singapore 098803
Admission Fee Free
In Partnership with Lithan Academy and SAFRA Mount Faber


Introduction to Digital Marketing 

Understand the fundamental techniques and skills used in digital marketing such as creation of landing pages, digital analytics, social media, email, and content marketing. 

Key Takeaways: 

  • Fundamentals of digital marketing 
  • Identify different digital marketing channels
  • Fundamentals of Content Marketing, Social Media Marketing and Search Engine Optimisation (SEO) 
  • Understanding landing pages and digital analytics
  • Creating and maintaining Brand Strategy across different channels 
  • Creating and leveraging editorial calendars to achieve marketing goals
  • Creating customised URLs for tracking 
  • Fundamentals of Ads and Campaigns 
  • Pay and prospect of a Digital Marketer

*Minimum 30 registered participants to start a class.

Visit SAFRA Mount Faber on Wednesday, 10 August 2022 for free lunchtime workshops for your professional development. 

This workshop is in support of SkillsFuture Festival. Find out more here