|Time||01:00PM to 02:00PM|
|Venue||SAFRA Mount Faber, Function Room, Level 2, 2 Telok Blangah Way, Singapore 098803|
|In Partnership with||Singapore Institute of Retail Studies (SIRS) and SAFRA Mount Faber|
Businesses are finding it challenging to engage customers today. Customers expect personalisation from businesses. Personalisation is not a "good to have" anymore. It is a "need to have". The answer to personalisation is the use of Artificial Intelligence (AI). AI is a powerful technology that allows businesses to personalise at scale and deliver the ultimate customer experience. AI provides scope for growth and customer retention, improves customer experience on digital platforms, and reaches previously untapped customer segments.
In this talk, you will understand the difference between data science, data analytics and machine learning, and discover how data collection can help businesses engage with customers intelligently.
Speaker: CH James Fong, Senior Lecturer of Singapore Institute of Retails Studies (SIRS)
*Minimum of 30 registered participants to start a class.
This workshop is in support of SkillsFuture Festival. Find out more here.