Professional Series: Power Up Customer Engagement with A.I.

Date 10/08/22
Time 01:00PM to 02:00PM
Venue SAFRA Mount Faber, Function Room, Level 2, 2 Telok Blangah Way, Singapore 098803
Admission Fee Free
In Partnership with Singapore Institute of Retail Studies (SIRS) and SAFRA Mount Faber


Power Up Customer Engagement with A.I. 

Businesses are finding it challenging to engage customers today. Customers expect personalisation from businesses. Personalisation is not a "good to have" anymore. It is a "need to have". The answer to personalisation is the use of Artificial Intelligence (AI). AI is a powerful technology that allows businesses to personalise at scale and deliver the ultimate customer experience. AI provides scope for growth and customer retention, improves customer experience on digital platforms, and reaches previously untapped customer segments. 

In this talk, you will understand the difference between data science, data analytics and machine learning, and discover how data collection can help businesses engage with customers intelligently. 

Speaker: CH James Fong, Senior Lecturer of Singapore Institute of Retails Studies (SIRS)

*Minimum of 30 registered participants to start a class. 

Visit SAFRA Mount Faber on Wednesday, 10 August 2022 for free lunchtime workshops for your professional development. 

This workshop is in support of SkillsFuture Festival. Find out more here