Discover how Python is revolutionising marketing strategies with this workshop. Designed for those who want to leverage data-driven insights and automation, this workshop covers the use of Python to unearth trends, predict market behaviours, and personalise customer outreach. Meet affiliate faculty teaching Python data analytics at SMU Academy and Authorised Instructors from Amazon Web Services (AWS) - learn how to bridge the gap between traditional marketing and modern, data-driven techniques.

What you will learn:

• Data-Driven Marketing: Implement Python to collect and analyse consumer data, and derive actionable insights.
• Customer Segmentation: Use Python to segment your audience for targeted marketing efforts.
• Campaign Automation: Learn how to automate repetitive tasks, allowing you to focus on creative and strategic endeavours.
• Measuring Campaign Effectiveness: Utilise Python's libraries to track, analyse, and optimise the performance of your marketing campaigns
• SkillsFuture Career Advancement Opportunities: Explore SkillsFuture funded up-skilling pathways and career transition programs specific to Python offered by SMU Academy

All necessary equipment, including laptop computers, will be provided for an immersive learning experience.

Workshop Details:

• Date: Saturday, 9 March 2024
• Time: 10:00am-11:20am
• Location: Lifelong Learning Institute, Level 4, R4 Book Hall
• Fee: Free of Charge

Suitable for marketers at any level, this workshop requires no prior programming knowledge—just a desire to propel your marketing into the future.

Transform your marketing career with Python. Secure your spot today and begin your journey towards data-driven marketing excellence.