Introduction to Digital Marketing 

Understand the fundamental techniques and skills used in digital marketing such as creation of landing pages, digital analytics, social media, email, and content marketing. 

Key Takeaways: 

• Fundamentals of digital marketing 
• Identify different digital marketing channels
• Fundamentals of Content Marketing, Social Media Marketing and Search Engine Optimisation (SEO) 
• Understanding landing pages and digital analytics
• Creating and maintaining Brand Strategy across different channels 
• Creating and leveraging editorial calendars to achieve marketing goals
• Creating customised URLs for tracking 
• Fundamentals of Ads and Campaigns 
• Pay and prospect of a Digital Marketer

*Minimum 30 registered participants to start a class.

Visit SAFRA Mount Faber on Wednesday, 10 August 2022 for free lunchtime workshops for your professional development. 

This workshop is in support of SkillsFuture Festival. Find out more here.